Fashion Bunny

Bunny was one happy lady. She had dressed herself in a very short blue kilt and two highly excitable pigtails, and she painted her face with dark eye makeup. The look guaranteed her a place in the punk hall of fame. As a female version of the Sex Pistols, she might have walked out of the Madam Tussaud’s, but this was no wax model. To go with her physical appearance, she had acquired an inexhaustible flow of animated dialogue.

Bunny is a fashion designer and she has me pouring through her displays of home tailoring. It is Fashion Week in New York, and her heavenly colored designer blouses alternate with ripped T-shirts and woolly miniskirts. “I simply love men,” she confesses, “especially executives in tight designer clothing.”

I encourage her to tell me more about the things she likes. “It is because of those men,” she explains “ that I buy old collections, rip them to shreds, and stitch them back together.”

She reveals her design fantasies, one after the other. “It is simply unimaginable what some companies consider to be waste. I can buy such beautiful garments and turn them into my latest collections.”

My camera freezes on the tiny toy bunny that represents her brand in all its simplicity. The he bunny looks back at me, frightened, with raised plastic arms. However, Bunny, the one who walks and talks, has a heart as big as her mouth, and she has that heart in the right place. Despite her well-studied, trashy look, Fashion Bunny is a true eco-girl. She comes from sunny California, and it has liberated her to integrate the environment into her business plan.

I wanted to proclaim Bunny “Top Sustainable Fashion Trend of the Season” as I came across her in that decomposing factory building. She will definitely not be the last eco-designer that I want to bring to my TV audience.

A year later, it is I who am invited to participate in someone else’s show. Belgian TV wants to introduce me to its national audience. The research team proposes to interview me in a brewery, but I choose a personally designed fashion walk through the Rue Dansaert in Brussels. The tour will honor Belgian sustainability.

I visit the jewelry store of Christa Reiniers, whose designs represent organic shapes anf forms and who works with her husband. Nicole Cadine, the queen of eco-glam, also passes in front of the camera. Cadine blends her ethnic roots with a powerful female dosis of female sensuality.

My last stop – and of course I have picked up my own camera – is the shop of Martin Margiella. I want everyone to know how eco-practices are a theme of his exclusive line. Eastern tradition fuses with Western designer practices, to create a fresh and original concept. Margiella’s assistant himself agrees to appear only just off off-screen, but he will fully initiate me in his fashion language. He dresses me in a circular blazer, and I discover scarfs that allow sunlight to pass, thanks to their multiple microscopic layering. True to the eco-theme, the layers are based on previous collections.

This house of fashion doesn’t need a bunny as its mascot, but do not look down on Fashion Bunny too quickly. Actually, Margiella’s interior designers chose a plastic Elvis figurine to bring a healthy portion of kitsch to this exclusive fashion house. Here sustainability is the queen, but the reign belongs to the king of rock and roll.

This is fashion made by pioneers, the true innovators of the 21st century, and I am delighted that Belgian couturiers will be dressing generation X with second-generation designer clothing.

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